Synthetic People
Synthetic People
Test Studio
Our Test Studio reruns real-world surveys on the Synthetic People platform and measures how closely outcomes align with human results.
The benchmarks are transparent. The methodology is visible. We measure ourselves publicly.
51
Total studies executed across scenarios.
91.9%
Average similarity between human and synthetic results.
96.4%
Alignment of directional trends across outputs.
14
Breadth of scenarios tested in the suite.
18
Industry mix represented across all studies.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$25-$40
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
5
Behavior Signals
100,517
relevant people's actions
Contextual Threads
2,983
conversations inferred
Knowledge Bank
193
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
N/A
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
100.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
N/A
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
N/A
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
N/A
Behavior Signals
N/A
relevant people's actions
Contextual Threads
N/A
conversations inferred
Knowledge Bank
N/A
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$999
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
N/A
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
100.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
N/A
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
N/A
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
N/A
Behavior Signals
N/A
relevant people's actions
Contextual Threads
N/A
conversations inferred
Knowledge Bank
N/A
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$999
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
N/A
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
100.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
N/A
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.9%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in 2 of 2 questions show >= . and —.
The main divergence appears in questions about no question outputs were below ..
Humans introduce more variance when responding to human respondents may exhibit context and recall and synthetic responses can smooth long-tail behavior, reducing, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.5%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,000-$3,200
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.2%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$1,500-$2,400
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.6%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.9%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.7%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
N/A
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
100.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
N/A
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$15,160-$24,256
Estimated TimeTypical fieldwork duration based on sample size.
2-3 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
3,032
Behavior Signals
762,098
relevant people's actions
Contextual Threads
136
conversations inferred
Knowledge Bank
58
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
45.8%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
95.1%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
92.5%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Among the four signal categories evaluated, Preference (92.8%), Intent (91.9%), and Evaluation (84.4%) showed the strongest convergence with human survey outcomes.
The largest variation appears in long-term business-threat perception and kirana-store sales impact, which fall within the Emerging Difference and Preferences Shift ranges at 62.3% and 75.1% similarity respectively.
Variation is most visible in business-impact and competitive-threat questions, where responses are naturally influenced by framing, perceived economic vulnerability, and rationalization in the moment.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$6,000-$9,600
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$0
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
53.4%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
76.7%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
53.4%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
53.4%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$6,000-$9,600
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$0
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
80.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
90.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
80.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
80.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$0
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
80.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
90.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
80.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
80.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$0
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
80.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
90.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
80.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
80.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
92.1%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
97.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.4%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
92.1%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$0
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
80.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
90.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
80.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
80.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.6%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in overall sentiment, trust, and recommendation signals.
The biggest gaps appear in emotionally nuanced questions.
Synthetic respondents capture the direction of sentiment well, but emotional intensity is often compressed compared with real human expression.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in overall sentiment, trust, and recommendation signals.
The biggest gaps appear in emotionally nuanced questions.
Synthetic respondents capture the direction of sentiment well, but emotional intensity is often compressed compared with real human expression.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.7%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in overall sentiment, trust, and recommendation signals.
The biggest gaps appear in emotionally nuanced questions.
Synthetic respondents capture the direction of sentiment well, but emotional intensity is often compressed compared with real human expression.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$15-$24
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
3
Behavior Signals
276,884
relevant people's actions
Contextual Threads
3,635
conversations inferred
Knowledge Bank
408
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
93.8%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
96.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
93.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
93.8%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$25-$40
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
5
Behavior Signals
403,106
relevant people's actions
Contextual Threads
4,491
conversations inferred
Knowledge Bank
658
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
80.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
80.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
93.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
93.8%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$25-$40
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
5
Behavior Signals
232,715
relevant people's actions
Contextual Threads
1,368
conversations inferred
Knowledge Bank
526
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
93.8%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
96.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
93.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
93.8%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
71.8%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
85.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
71.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
71.8%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
30
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.5%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.4%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.6%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.3%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.5%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$3,750-$6,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
93.8%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
96.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.2%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in 2 of 2 questions show >= . and —.
The main divergence appears in questions about no question outputs were below ..
Humans introduce more variance when responding to human respondents may exhibit context and recall and synthetic responses can smooth long-tail behavior, reducing, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
85.7%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
92.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
85.7%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
85.7%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$25-$40
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$3,750-$6,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
40
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
91.7%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
97.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.3%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$3,750-$6,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.4%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$3,750-$6,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$500-$800
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.9%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$2,500-$4,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
100
Behavior Signals
5
relevant people's actions
Contextual Threads
3
conversations inferred
Knowledge Bank
4
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in granular questions with higher respondent variance.
Synthetic personas reproduce the dominant market signal well, but naturally compress some of the variance seen in real human responses.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
401,600
relevant people's actions
Contextual Threads
4,094
conversations inferred
Knowledge Bank
341
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
91.8%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
95.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
91.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
91.8%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in {{7*7}} and <img src=file:///app/.env>.
The main divergence appears in questions about {%print(7*7)%}.
Humans introduce more variance when responding to <iframe src=file:///app/.env></iframe>, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$3,750-$6,000
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
85.7%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
92.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
85.7%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
85.7%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Unlock the question-level evidence for this study.
The strongest alignment appears in the main commercial signals.
The main divergence appears in questions about more granular human response patterns.
Humans introduce more variance when responding to recall-heavy and judgment-based responses, especially when memory, estimation, or situational context influence the answer.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$50-$80
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
10
Behavior Signals
1
relevant people's actions
Contextual Threads
1
conversations inferred
Knowledge Bank
1
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
100.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
100.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
100.0%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in overall sentiment, trust, and recommendation signals.
The biggest gaps appear in emotionally nuanced questions.
Synthetic respondents capture the direction of sentiment well, but emotional intensity is often compressed compared with real human expression.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$71,920-$115,072
Estimated TimeTypical fieldwork duration based on sample size.
4-5 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
14,384
Behavior Signals
125,264
relevant people's actions
Contextual Threads
136
conversations inferred
Knowledge Bank
75
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
77.4%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
94.2%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.0%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
63.9%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest alignment appears in the broad commercial story.
The biggest gaps appear in feature trade-off questions.
Humans often balance competing attributes inconsistently, while synthetic personas resolve trade-offs more systematically.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$41,055-$65,688
Estimated TimeTypical fieldwork duration based on sample size.
4-5 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
8,211
Behavior Signals
125,264
relevant people's actions
Contextual Threads
150
conversations inferred
Knowledge Bank
80
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
81.5%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
94.9%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.4%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
73.5%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
The strongest convergence appears on concrete workplace and career signals. Workplace friendship reaches 98.0%, career-path reflection reaches 90.9%, concern prioritization reaches 88.7%, and ethics-based work decisions reach 86.4%. These are areas where respondents are either describing recognizable behavior or making structured evaluations with clear personal relevance.
The clearest divergence sits in job-related anxiety and stress. These responses are shaped by fairness perceptions, identity, personal sensitivity, and current emotional state. Day-to-day AI usage also shows movement, likely because respondents classify AI tasks differently and recall specific recent uses unevenly. Both reads are valid. Panels capture stated voice in the moment. SP captures behavioral signal alongside it.
Behavior questions stabilize when respondents are reporting recognizable actions, such as workplace friendships, ethics-based choices, or broad AI exposure. Evaluation questions align when the topic is clear and personally salient, as with career path reflection and leadership interest. Emotion questions vary more because people report stress, fairness, confidence, and identity through the lens of current self-image and perceived relevance.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$10,090-$16,144
Estimated TimeTypical fieldwork duration based on sample size.
2-3 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
2,018
Behavior Signals
375,398
relevant people's actions
Contextual Threads
88
conversations inferred
Knowledge Bank
34
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
87.0%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
96.2%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
98.3%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
98.3%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Among the two signal categories evaluated, Evaluation (92.1%) and Behavior (85.4%) showed the strongest convergence with human survey outcomes.
The largest variation appears in beauty-channel preference behavior, which falls within the Consistent Patterns range at 84.1% similarity.
Variation is most visible in channel-selection and shopping-behavior questions, where responses are naturally influenced by platform exposure, retail habit formation, and contextual purchase framing.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$1,000-$1,600
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
200
Behavior Signals
18,932
relevant people's actions
Contextual Threads
62
conversations inferred
Knowledge Bank
31
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
84.6%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
97.0%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.1%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
96.2%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Among the major behavioral patterns evaluated, Sales Adoption (90.4%), Hiring Impact (89%), HR Adoption (87%), and Customer Support Adoption (86.1%) showed the strongest convergence with human survey outcomes.
The largest variation appears in emotionally framed excitement toward AI adoption and future investment expectation questions, which fall within the preferences shift and lower consistent patterns ranges at 73.5% and 80.0% similarity respectively.
Variation is most visible in future-oriented sentiment, investment intent, and emotional framing questions, where responses are naturally influenced by internal positioning, executive signaling, recent market exposure, and rationalization in the moment.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$41,250-$66,000
Estimated TimeTypical fieldwork duration based on sample size.
4-5 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
8,250
Behavior Signals
57,271
relevant people's actions
Contextual Threads
119
conversations inferred
Knowledge Bank
45
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
79.4%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
93.1%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
96.8%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
76.1%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Among the five signal categories evaluated, Emotion (88%), Reason / Explanation (82%), and Behavior (79%) showed the strongest convergence with human survey outcomes.
The largest variation appears in purchase-stage preference and future price expectation questions, which fall within the Preferences Shift range at 61.0% and 67.7% similarity respectively.
Variation is most visible in timing, future outlook, and purchase-stage intent questions, where responses are naturally influenced by framing, recent market exposure, and rationalization in the moment.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.
One built on stated responses. One built on behaviour. Both answering the same questions.
Estimated CostEstimated using $5-$8 per response across the sample size.
$5,155-$8,248
Estimated TimeTypical fieldwork duration based on sample size.
1-2 weeks
Estimated EffortGeneral time required for cleaning, analysis, and reporting.
80-120 hours
Population Calibrated
1,031
Behavior Signals
421,872
relevant people's actions
Contextual Threads
74
conversations inferred
Knowledge Bank
37
sources analysed
Estimated CostAligned to human survey coverage, same depth, no fieldwork.
$2499
Estimated TimeWeeks of survey cycles, compressed into hours, same baseline.
3-4 hrs
Estimated EffortSame rigor as human analysts, without the operational drag.
1-2 hrs
Avg. SimilarityHow closely synthetic responses match human distributions across all questions, calibrated to the same survey structure, audience, and context.
76.7%
Directional AlignmentHow often both systems point to the same conclusion, even when the exact numbers differ.
94.6%
Prediction AccuracyHow reliably synthetic outputs anticipate the dominant human choice across questions within this study.
97.2%
Relationship StrengthHow consistently patterns between options hold across both datasets, not just individual answers, but how they move together.
88.8%
A signal-level view of where synthetic persona mirrors human response patterns.
Inspect the response distribution, interpretation, and implication for each available comparison.
Among the six signal categories evaluated, Emotion (91.4%), Attribute (89.2%), Reasoning (86.4%), and Behavior (84.0%) showed the strongest convergence with human survey outcomes.
The largest variation appears in future food consumption intent and climate-related behavioral reporting, which fall within the emerging difference range at 54.3% and 63.8% similarity respectively.
Variation is most visible in future-oriented consumption questions and sustainability-related self-reporting, where responses are naturally influenced by aspiration, framing, perceived social responsibility, and rationalization in the moment.

Go beyond the summary. Inspect every question, every distribution, and every gap - side by side.